SCARF RESEARCH

In order to design a website for Mook scarves, I took my digital camera and went to the shops.  I looked at different scarves and the way the shops displayed them.

Primark, for example simply knotts the scarves around a circular coathanger(as seen in the  pictures).  It is simple and easy, yet will give the potential buyer more of an understanding of what the scarf looks like than the current pictures on the Mook website( all they show is a square of fabric sample).

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